Media Monitoring and Associated Services
Introduction
The Media Monitoring and Associated Services Framework, designated as RM6134, is administered by Crown Commercial Service and is classified under the ‘Technology’ category. It is a strategic procurement tool designed to support organisations in tracking and managing their presence across various media outlets. While the framework does not operate as a Dynamic Purchasing System (DPS) and lacks specified lots, it offers a comprehensive suite of services aimed at monitoring and analysing media coverage. This framework is integral for organisations looking to understand public perception and refine their communication strategies accordingly.
Context & Use Case
In today’s fast-paced media environment, maintaining an accurate understanding of how an organisation is portrayed across different platforms is crucial. This framework is employed by contracting authorities to streamline the process of media monitoring and analysis. It provides a structured approach to accessing services that allow organisations to track mentions and discussions in news outlets, social media, and digital platforms. The insights garnered from these services can inform strategic decisions and enable organisations to respond proactively to media trends. By leveraging the framework, public sector bodies can ensure they remain informed about public sentiment and media narratives, thereby supporting informed decision-making and strategic communication planning.
Scope of Services
The Media Monitoring and Associated Services Framework encompasses a broad range of services. These include: 1. Media Monitoring: Tools and services for tracking news articles, broadcasts, and social media mentions of an organisation. 2. Data Analysis: Services that analyse media data to extract valuable insights and identify trends in public discourse. 3. Sentiment Analysis: Tools for assessing the tone and sentiment of media coverage related to the organisation. 4. Reporting: Comprehensive reporting services that deliver summarised insights and actionable recommendations. 5. Strategic Consultancy: Advisory services to help organisations develop effective communication strategies based on media analysis.
Who Can Apply
This framework is accessible to a wide array of suppliers specialising in media monitoring and associated analytical services. Suitable applicants typically include media analysis firms, technology providers with expertise in data analytics, and consultants offering strategic communication services. As this is not a DPS, suppliers must apply during specific procurement windows, aligning with the framework’s established timelines and processes.
Buyer Benefits
Public sector buyers utilising this framework benefit from a streamlined procurement process that adheres to compliance requirements and supports rapid access to needed services. The framework facilitates competition among suppliers, ensuring that organisations can secure the most suitable and cost-effective solutions. By using this framework, buyers can efficiently manage their media monitoring needs, thus maintaining an informed understanding of public perception without the administrative burden of conducting independent procurements for each service requirement.
Lots
Not applicable
Next Steps
Suppliers interested in participating in the Media Monitoring and Associated Services Framework should carefully review the specific requirements and criteria outlined by Crown Commercial Service. Engaging directly with the contracting authority will provide prospective suppliers with the necessary insights into application processes and timelines. Staying informed about upcoming procurement opportunities will be essential for those wishing to engage with this framework.
How Biddable Can Help
Biddable offers invaluable support to suppliers navigating the complexities of public sector frameworks like RM6134. By providing comprehensive discovery tools, Biddable helps suppliers identify relevant opportunities and prepare effectively for upcoming procurements. Our services are designed to enhance pipeline visibility, ensuring that suppliers are well-equipped to engage with public sector buyers and optimise their participation in valuable frameworks like Media Monitoring and Associated Services.