Advertising Solutions
Introduction
The Advertising Solutions Framework, managed by the Eastern Shires Purchasing Organisation (ESPO), is a structured procurement route designed to facilitate the acquisition of advertising services for public sector organisations. This framework, which is non-DPS and set to conclude on 30th November 2024, aims to provide a comprehensive platform for public bodies to access a variety of advertising services efficiently and competitively. It falls under the broader Media & Marketing category, specifically targeting the advertising needs of organisations.
Context & Use Case
Public sector organisations often require effective advertising strategies to communicate their initiatives, policies, and services to the public. The Advertising Solutions Framework serves as an essential tool for these organisations to engage with experienced suppliers who can deliver tailored advertising services. By utilising this framework, public sector bodies can ensure their advertising efforts are aligned with strategic objectives, maximising reach and impact. This framework simplifies the procurement process, offering a transparent and competitive environment in which suppliers can provide their services.
Scope of Services
The Advertising Solutions Framework encompasses a wide array of services that address different aspects of advertising needs. The typical services covered include: 1. Digital Media: Providing online advertising services across various platforms to enhance digital presence. 2. Billboards: Offering outdoor advertising solutions suitable for large-scale visibility. 3. Media Planning: Assisting organisations in strategising and optimising their media spend across channels. 4. Consultancy: Delivering expert advice on advertising strategies and market positioning. While these services are indicative of the framework's scope, suppliers may offer additional related services that cater to specific organisational needs.
Who Can Apply
The framework is open to a diverse range of suppliers who specialise in advertising services. Suitable applicants are those with a proven track record in delivering high-quality advertising solutions within the public sector. Suppliers should be capable of providing innovative and effective advertising campaigns that meet the varied needs of contracting authorities. The framework is not a Dynamic Purchasing System (DPS), which means applications are not open throughout its duration; interested suppliers should ensure they meet the criteria before applying.
Buyer Benefits
For public sector buyers, the Advertising Solutions Framework offers several advantages. It ensures compliance with procurement regulations, providing a structured and transparent process that mitigates risk. The framework facilitates a faster route to market, allowing buyers to engage with pre-approved suppliers without the need for lengthy tendering processes. Additionally, the competitive environment fostered by the framework encourages suppliers to deliver high-quality services at value-for-money prices, benefiting the contracting authorities.
Lots
Not applicable
Next Steps
Suppliers interested in joining the Advertising Solutions Framework should carefully review the specific requirements outlined by ESPO. It is advisable to contact ESPO directly for further clarification on the application process and any documentation needed. Completing the Access & Confidentiality Agreement is a prerequisite to accessing the framework documentation and commencing the procurement process.
How Biddable Can Help
Biddable provides essential support to suppliers navigating the intricacies of public sector frameworks. We assist in discovering relevant opportunities, preparing competitive applications, and maintaining pipeline visibility. Our expertise ensures that suppliers are well-equipped to engage effectively with frameworks such as the Advertising Solutions Framework, enhancing their chances of success without resorting to promotional tactics.